Feast or famine
Most service businesses live month to month on referrals and word-of-mouth. Some months are full, others are dead. And when leads do come in, they sit in the inbox until they've gone cold.
- ✕Busy one month, empty the next
- ✕Boosted posts that get likes, not bookings
- ✕Leads waiting hours for a reply
- ✕No idea what a new client actually costs